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© 2006 Charles Design Group - Unauthorized copying or reproduction is strictly prohibited.
Charles Design Group • 665 Woodside Road • York, PA • 17402 • 717.757.0094 |
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| We were contacted by N3 Oceanic, makers of Res-Q products, to assist them in their marketing efforts. Upon meeting with them, they discussed their goals for both their current products and future developments within the company. After reviewing our meeting notes, we spotted several areas that needed addressed to achieve N3's stated goals. The number one area that needed immediate attention was to re-brand the company to give it a more modern, sophisticated look that dove-tailed with their great product offerings. The company was using many different types (and looks) of literature that they would send out with every order. We felt they not only needed to get a consistent look, but a better way to distribute the information, not only for current, but also future potential customers. The next area we felt that needed addressed was their product labels. The labels were again inconsistent with each other and did not portray a "family" look of products. Plus, the labels were outdated in their look and hard to read. We created a "needs" list that included our recommendations and presented it to the management at N3 Oceanic. With their enthusiastic approval, we embarked on a nearly two-year journey that included, but was not limited to: Logo redesign Product labels Marketing literature Click on the links above to see the "Before-&-Afters" as well as more on the entire process involved with each step. |
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